Quintain Living

Quintain Living in Wembley Park wanted a continuation of their Love Where You Rent campaign, made more personal. As creative lead, I centred the concept around the number one thing that their residents loved: the community. Where previous styling felt heavy-handed and distant in show-homes, the new approach would be intimate, completely unstyled and unscripted. We rooted the campaign in six real residents, their real homes, and real reasons that they love living there. We even used their handwriting. By connecting place, product and resident experience, we positioned renting as a lifestyle choice, and showcased the residents unique lives and rich experience in Wembley Park.